The key difference between a job type person and an entrepreneur type person is that while one shoulders a set of fixed responsibilities, the latter is responsible ...
Decision Making
Testimonials are effective tools in convincing customers that the people marketing them are regular people and seem more trustworthy. ...
While automation has permeated every level of customer service, what will set brands apart is a personalized customer service experience. ...
A holiday giveaway manages to grab eyeballs and when strategically executed, it can also help a brand trend all over social media. ...
The Think Different campaign resurrected a brand that was falling off the public’s radar. After the campaign launched, within 12 months, Apple’s stock p...
Ad-supported streaming services are a match made in marketing heaven as consumers are willing to put up with a few ads, if they can get a respite in pricing. ...
Entrepreneurship calls us to connect with our customers in a way that resonates with their values system and identity. Success entrepreneurs recognize people’...
A break-even analysis is a major milestone before a business moves into profitability. It also tells you whether you might need to borrow money to keep the business...
As a founder, sometimes you are excited to share your progress with everyone. However, telling everyone everything can be more harmful than helpful. ...
