On Monday, Chinese technology giant Huawei said it plans to hold a product launch event this month just hours after Apple’s annual iPhone reveal. Huawei Technologies is preparing to launch new products setting the stage for the two tech giants’ next clash. as the Chinese technology giant looks to upstage its U.S. rival.
The event will take place on September 10 at 2:30 p.m. Beijing time, Huawei said in a post on Chinese X-like service Weibo on Monday. Consumer group chief Richard Yu announced the Sep 10 reveal on Weibo, teasing “an epoch-making product” that took five years of work and investment.
Huawei Apple showdown
That timing of Huawei product launch would be late evening on Sept. 9 on the west coast of the U.S., where Apple’s event is set to take place.
Apple is expected to unveil its iPhone 16 lineup on the morning of Sept. 9 at its event which features the tagline “It’s Glowtime”.
It’s unclear what Huawei plans to launch at its event. Richard Yu, who heads up Huawei’s consumer and automotive technology group, said the company’s “leading, innovative, and disruptive product is here”.
“This is an epoch-making product that others have thought of but cannot make,” Yu said.
The executive added that after five years of investment, Huawei has “turned science fiction into reality.”
U.S. sanctions affected Huawei
Huawei was once the biggest smartphone player in the world but its handset business was crippled by U.S. sanctions that cut it off from access to the latest semiconductors.
Last year, the Shenzhen-headquartered tech firm released a new phone that contained a fairly advance chip, surprising policymakers in Washington and the tech world. Huawei launched another smartphone this year.
Huawei and Apple competition
The Chinese tech giant is aiming to steal the spotlight from its U.S. rival, creating buzz and fueling speculation about what innovative products it has in store.
Huawei’s resurgence has challenged Apple in China. The iPhone maker lost its place among the top five smartphone vendors by market share in China in the Q2 of the year, according to a report. Huawei meanwhile saw Q2 smartphone shipments in China rise 41% year-on-year, the fastest among the top five brands.
Scheduling an event so soon after the new iPhone’s launch would suggest the company is ready to go head-to-head with Apple again.
Apple stock update
Apple share price today is $72.08 up 1.25%. As of early September 2024, Apple Inc. is experiencing a strong performance in the stock market. Apple stock is trading near an all-time high of around $229 per share. This marks a year-to-date gain of over 23%.
