L.A.B. Golf acquisition has been confirmed as LVMH-backed private equity giant L Catterton takes a majority stake in the Oregon-based putter company. The $200 million deal positions L.A.B. Golf alongside some of the most prestigious luxury and performance brands in the world, reflecting a remarkable rise for a company once viewed as a niche upstart.
The acquisition comes on the heels of a massive L.A.B. putter demand surge, particularly after major buzz at the 2025 U.S. Open. With professional players praising the company’s Lie Angle Balance (L.A.B.) technology for its accuracy and feel, interest from recreational and competitive golfers has skyrocketed. L Catterton’s move signals confidence in L.A.B. Golf’s ability to redefine the golf putter category on a global scale.
The Rise of L.A.B. Golf: From Start-Up to Spotlight
Founded in 2018, L.A.B. Golf, short for Lie Angle Balance, began as a small brand focused on correcting putter balance through innovative engineering. What started as a passion project in a Eugene, Oregon, garage turned into one of golf’s fastest-growing names. The company’s claim to fame is its ability to deliver a naturally square face at impact, reducing common putting errors.
Professional endorsements and word-of-mouth among golf communities helped L.A.B. Golf go viral, but it wasn’t until 2024 that the company truly broke into the mainstream. During the 2025 U.S. Open, multiple PGA players were spotted using L.A.B. putters, prompting a flurry of orders and media attention. This organic exposure led to a reported 300% increase in sales year-over-year, setting the stage for the L.A.B. Golf Catterton deal.
Private Equity Meets Putting Precision
This isn’t just another sporting goods transaction; this is a calculated investment by one of the world’s most influential private equity players. L Catterton, the consumer-focused investment firm co-founded by luxury powerhouse LVMH, has a reputation for spotting lifestyle trends before they go mainstream. From Peloton to Birkenstock, L Catterton’s track record shows a preference for brands that blend niche appeal with explosive scalability.
The L.A.B. Golf $200M acquisition is a strategic entry point into a booming sector. Golf has seen a significant post-pandemic revival, with younger, more tech-savvy players embracing data-driven performance gear. This new generation of golfers is precisely the demographic that L.A.B. appeals to: players who value precision, innovation, and brand authenticity.
What Does the Deal Mean for Golfers and the Industry?
The L.A.B. Golf acquisition is expected to bring an influx of resources to the brand, potentially expanding its product line and retail footprint globally. With L Catterton’s backing, the brand is likely to scale production and marketing efforts, which could lower wait times and improve product accessibility of the main pain points during the recent L.A.B. putter demand surge.
This move could also influence how other golf brands approach design and marketing. The message is clear: high-tech, niche innovations are not just viable, they’re lucrative. As more startups seek to disrupt the golf gear market, expect to see increased investment and acquisition activity from larger players and private equity firms.
For the traditionalist golf market, this is a wake-up call. The modern golfer is looking for more than just legacy brands. They want functional performance, sleek design, and products that offer a measurable edge on the green. L.A.B. Golf has managed to capture all three.
The Bigger Picture: L.A.B. Golf’s Future Under LVMH Influence
While L Catterton operates independently, its connection to LVMH opens doors to global retail networks, elite branding expertise, and access to luxury markets. It’s not far-fetched to imagine L.A.B. Golf collaborations with high-fashion or premium lifestyle labels shortly. Think limited-edition putters with luxury design elements or exclusive club-fitting experiences in upscale venues.
However, insiders suggest the brand will continue to focus on performance first, maintaining its reputation among serious players while broadening its appeal. The L.A.B. Golf Catterton deal isn’t about turning the company into a fashion statement; it’s about elevating its already-elite technology to new commercial heights.
From Niche to Mainstream: The Road Ahead for L.A.B. Golf
The L.A.B. Golf acquisition by L Catterton represents more than just a business deal; it marks a turning point for innovation in the sport of golf. With private equity muscle, growing mainstream attention, and unmatched product demand, L.A.B. Golf is positioned to lead a new era of performance-driven golf equipment. Whether you’re a weekend golfer or a tour-level pro, chances are you’ll be seeing a lot more of those uniquely balanced putters on the greens very soon.
